Bioderma wanted the format of its training evenings to reinforce the brand's innovative image while retaining the essential components of a training operation.
BIODERMA
Bioderma wanted the format of its training evenings to reinforce the brand's innovative image while retaining the essential components of a training operation.
Business
Event & E-EventLocation
FranceLaunch
09.2021
people
satisfaction rate
EN APARTÉ :
Meet at home, a place synonymous with the warmest and most relaxing evenings. A byword for comfort, conviviality, intimacy, contact and sharing.
It is here, at home, with “home” in this particular case being a large apartment that has symbolically become the Bioderma house, that guests are invited to spend an evening devoted to discovering the products.
The guests are guided around the place. They watch short presentations, enjoy a cocktail and produce a tailor-made jewel... The pace is flexible to leave the guests free to organise their time, and the friendly and relaxed atmosphere mimics that of an evening with friends.
In 2021, due to the health crisis, the “En Aparté” concept evolved into a series of digital live events, each dedicated to different campaigns (hygiene, solar, winter, etc.) and each bringing together around 1,000 people. These digital “meetings” were organised based on the same pattern as the face-to-face evenings, and offered moments of discussion, testing, conviviality and training.
Business
Event & E-EventLocation
FranceLaunch
09.2021
The participants, between 30 and 60 for each evening, benefited from a privileged and personalized opportunity for dialogue and interaction. At the end of 2021, face-to-face evenings will resume to present the Winter range.
An effective way to differentiate itself from competing brands thanks to an original concept, and an opportunity to strengthen its links with the pharmaceutical network.
For each tour date, the caterers were chosen locally, and they all offered an organic product range.
The participant badges were produced from seed paper.
Finally, no decorative features were rented. The set was custom made and reused for each evening.
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