Study cases Infinity Tour

 

Infinity Tour

MICHELIN

 

Issue

 

 

The problematic in
two lines

Michelin organises a large-scale challenge for its dealers, and in 2019, it was exactly 2040 people who had to be rewarded! By combining an exclusive and unforgettable experience with a professional aspect.

 

 

 

Business

Travel Incentive

Location

Sicily

Launch

09.2019
key figures

 

In summary

2040

People

24

Sessions

B to B

Reward

our solution
Storytelling - WMH Project

 

 

Offer an extraordinary experience to participants by organizing a tailor-made programme in Sicily.

the experience

Rally, Flight, Accommodation...


A day of rally driving, interspersed with exclusive stages in a vintage car
A helicopter flight over Syracuse from the hotel
Accommodation in a 5-star hotel

 

 

Business

Travel Incentive

Location

Sicily

Launch

09.2019
Impact

Benefits for participants

 

A high-end trip and unique experiences

benefits for the brand

 

An even stronger relationship between resellers and the brand, with which they should associate wonderful memories.

Case studies in the spotlight

 

Bioderma - In private - Product launch - WMH Project

EN APARTÉ

BIODERMA

Business

Event & E-Event

Location

France

Launch

09.2021
Congress Enterprise of the Future 2020 event WMH Project

ANNUAL CONGRESS

ENTREPRISE DU FUTUR

Business

Event & E-Event

Location

Lyon

Launch

01.2020